Home staging involves preparing a home to make it more attractive for sale or rental.

Meaning and origin

Home staging can be understood more broadly as a series of techniques to prepare a home to make it more attractive to potential buyers or tenants. This has been common practice in the United States for many years (watch any American interior design programme), and has now also started appearing in Spain. The service is offered by some real estate agencies but there are also independent professionals called home stagers who provide this service.

How to present a house for sale

Sometimes interested buyers rule out certain homes simply because of the photos accompanying the ad. Careless or poor quality photographs, rooms cluttered with furniture, overly personal decor, countertops full of mess, etc., are just some of the things that may put potential buyers off. The same can happen if the interested buyer visits the home and finds a floor that is messy, dirty or with damage that could be easily repaired.

What home staging involves: advantages and benefits

The main aim of home staging is to prepare a home so interested buyers can get a better idea of its potential and can picture themselves living in it, rather than to simply decorate the home. The aim is to highlight the strengths of the home and to minimise its weaknesses. How is this achieved? Home staging involves several of the below tasks.

  • Doing a deep clean of the house.

  • Clearing rooms of unnecessary furniture and ornaments. Rooms will look more spacious and interested buyers will be able to get a better idea of how they could decorate the space to their liking.

  • Tidying the floor space, relocating furniture to its optimal location. Putting a small table on the terrace or a small desk in the room will allow the buyer to picture more options (having breakfast on the balcony, having somewhere for remote work) for their future home, which they may not have previously thought about.

  • Making the home less personal, removing personal items, family photos, ornaments, etc., from view.

  • Repairing minor damage: a door that doesn't close properly, a scratch on a table, a broken handle, etc.

  • Painting the house if necessary. It will be easier to sell a house that has been freshly painted in a neutral tone (white or beige) than if every room is a different colour or if there are pen marks in a children's bedroom, etc.

  • Opting for neutral decor (for example, plain bedspreads, a cushion on top of the bed, a cosy blanket on the sofa) and a natural touch (a flower arrangement, some plants, etc.)

Home staging: before and after

By following these steps, home staging can render a home unrecognisable in the before and after photos. In fact, these home staging techniques should be used in conjunction with high-quality photos: well-lit images that are in focus and contain details of the house, etc. Bear in mind that ads are the first thing people look at when browsing for a home, so not paying attention to this may jeopardise all the good work achieved during home staging.

Ultimately, the aim of home staging is to make the house more attractive to potential buyers and get it sold as soon as possible. When home staging is done well it can even increase the sale price of your home.


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